Free BookMaintaining and Evolving Successful Commercial Web Sites Managing Change Content Customer Relationships and Site Measurement (The Morgan Kaufmann Series in Data Management Systems)

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[Download PDF.bchd] Maintaining and Evolving Successful Commercial Web Sites Managing Change Content Customer Relationships and Site Measurement (The Morgan Kaufmann Series in Data Management Systems)

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Book Details :
Published on: 2003-01-03
Released on: 2003-01-03
Original language:

Ashley Friedlein's first book, Web Project Management: Delivering Successful Commercial Web Sites, became a bestseller and an essential reference for Web professionals developing new sites. Maintaining and Evolving Successful Commercial Web Sites addresses the realities of successful sites today, namely the notion that maintaining and evolving a site is actually a bigger commitment than launching it. Management wants to maximize returns and obtain reliable performance data, customers demand better service and insist on sites that are more advanced yet easier to use, and the Web site must increasingly be integrated with the entire business even as the amount of information it handles continues to grow.Maintaining and Evolving Successful Commercial Web Sites focuses more on process, reality, and pragmatism and less on strategic theory. It provides the reader with the knowledge, tools, approaches, and processes to manage key site maintenance and evolution projects, providing answers to the following questions:*How can I better manage changes and updates to the Web site*How can I scale up to allow more contributions to the site and more content and still maintain quality and control*What is content management and how do I go about it*How do I go about personalization or community building*What is Customer Relationship Management (CRM) and how do I actually do it online*How do I measure and report on how well the site is doing*How do I avoid information overload*How do I maximize the value the site createsThe book includes case studies to demonstrate candidly how the issues discussed in the book translate into reality.*Case studies show candidly how the issues discussed translate into reality. *Describes content management Customer Relationship Management (CRM) how to go about implementing them. *Teaches how to measure report on how well the site is doing, how to avoid information overload, how to maximize the value the site creates. Le Live Marseille : aller dans les plus grandes soires ... Retrouvez toutes les discothque Marseille et se retrouver dans les plus grandes soires en discothque Marseille. News: Breaking stories & updates - News Telegraph Latest breaking news including politics crime and celebrity. Find stories updates and expert opinion. Oxbridge essays scampi shrimp recipe nobu-zzvc Oxbridge essays scampi shrimp recipe nobu-zzvc Samedi 14 mar 2015 Official Publications: Research Expertise and Publications ... 2006 Research Publications. 2006 Research Publications are listed alphabetically by section name below. Please note that copies of these publications are not held ... Interactive Education - home.ubalt.edu Itemized Factors to Optimize the Teaching/Learning Environment What is the best we can do to optimize the conditions for the instructor and the learner? Ideadiez.com is and in to a was not you i of it the be he his but for are this that by on at they with which she or from had we will have an what been one if would who has her ... The impact of polices on government social media usage ... 2.1. Access and social inclusion. For government use of social media to increase access to government information and services and to successfully facilitate civic ... Search the Purchaser's Guide - Music Industry News and Data databaseId: Company: Description: 925 "MAPES PIANO STRING CO. THE" "1 Wire Mill Road Elizabethton TN 37643. Tel: (423) 543-3195. Fax: (423) 543-7738. International Journal of Engineering Research and ... International Journal of Engineering Research and Applications (IJERA) is an open access online peer reviewed international journal that publishes research ..
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